The former real-money gaming giant is reinventing itself as a second-screen sports entertainment platform.

A sweeping government regulation banning real-money gaming has pushed Dream11 to redefine its identity. Once the dominant player in the fantasy sports and RMG ecosystem, the company is now positioning itself as a hub for interactive sports livestreaming. Users will be able to watch creators who offer live commentary on cricket matches, engaging with them through shoutouts, quizzes, and collaborative segments.

The pivot draws clear parallels to Twitch, the American platform that turned livestreaming into a viable career path. Dream11’s ambition, however, is more focused: it will begin with cricket and expand to football ahead of the 2026 FIFA World Cup. The company has onboarded twenty-five creators for this initial phase and plans to scale that roster.

Co-founder Harsh Jain says creators will receive the bulk of the revenue, with Dream11 taking a platform fee. He also hinted at an ad-free subscription tier in the future. For now, the business model will rely on advertising-both programmatic and direct-and in-app purchases.

What’s notably absent is a marketing push. Dream11 expects its base of 30 million monthly active users to naturally migrate to the new product. The company says the revamped offering is expected to go live by the weekend.