Havas Media Network India has secured the integrated media mandate for Tata 1mg after a competitive multi-agency pitch, strengthening its position as a full-funnel marketing partner for the digital healthcare platform. The mandate will be jointly executed by PivotRoots, Havas’ digital-first agency, and Havas Media India. While PivotRoots will lead Tata 1mg’s digital brand marketing, Havas Media India will manage its traditional media requirements.
The win underscores Havas Media Network India’s integrated ecosystem approach, offering end-to-end brand solutions across strategic planning and media buying spanning Print, TV, Radio, Cinema, Digital, and BTL activations such as OOH, influencer outreach, and experiential marketing.
Gaurav Agarwal, Co-founder of Tata 1mg, highlighted the importance of partnering with an agency that can merge digital depth with broad media scale. “Our mission is to make healthcare accessible and trusted for every Indian. As we expand, we need a media partner that combines innovation and agility with strong consumer insights. Havas Media Network India, backed by the strengths of PivotRoots and Havas Media, delivers exactly that,” he said.
Mohit Joshi, CEO of Havas Media Network India, called the win a significant achievement. “Tata 1mg is a purpose-led brand that has reshaped healthcare access. With our combined capabilities and Meaningful Media philosophy, we look forward to powering its next phase of growth through data-driven strategy and measurable impact.”
PivotRoots CEO Shibu Shivanandan added that digital remains central to Tata 1mg’s journey. By leveraging advanced martech, data-led creativity, and precision targeting, the agency aims to deepen the brand’s engagement and strengthen its leadership in India’s evolving digital healthcare landscape.
Havas’ longstanding association with the Tata Group grows further with this mandate, reinforcing its commitment to delivering media experiences that drive real business outcomes.
