Wipro Consumer Care is consolidating the social media and influencer marketing of nine brands under a single agency. The company has appointed Hypothesis, the creator marketing agency from Only Much Louder (OML), to handle the mandate for Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ’n’ Healthy, JO, Chandrika and Soundarya.
The scope spans creative strategy, content development, social media execution and influencer-led communication. Hypothesis will create content tailored to each brand’s positioning, consumer needs and regional preferences, reflecting the fact that the portfolio serves very different audiences across markets.
Ravindra Ramavath, Senior General Manager – Marketing, Wipro Consumer Care, said the brands serve different consumer needs across markets, and their content must reflect that understanding. He said the partnership will strengthen the company’s social media presence and bring in relevant creators to show how products fit into everyday life. The focus, he added, is on building stronger consumer connections through content that stays consistent with each brand’s identity and feels relevant to local audiences.
Devarshi Shah, Chief Growth Officer, Only Much Louder, said relevant content begins with understanding local culture and how consumers relate to each brand. He added that the agency looks forward to combining audience insights, creative strategy and the right creators to build content that connects across these markets. The common agency mandate is intended to support more coordinated planning and execution across all nine brands in the portfolio.
