HDFC Life has rolled out its new digital campaign, Life Ki Script, featuring actor and comedian Cyrus Broacha, with a focus on future readiness and long-term financial planning. The campaign is inspired by the company’s internal study, which revealed a significant 26-point gap between Indians’ perceived financial preparedness and their actual readiness.
Video Link 1: https://www.youtube.com/watch?v=bCWSY-8xJS4&list=PLPV2NFEDCbD0-2AYvqUNc8I271lzamgFv
Video Link 2: https://www.youtube.com/watch?v=g2Kz5f3vdQI&list=PLPV2NFEDCbD0-2AYvqUNc8I271lzamgFv
Video Link 3: https://www.youtube.com/watch?v=NMHV6HvPB8Q&list=PLPV2NFEDCbD0-2AYvqUNc8I271lzamgFv
Life Ki Script uses a series of three short, light-hearted films that address key pillars of financial planning-term insurance, savings, and retirement. Each film draws from relatable, everyday situations to demonstrate how life insurance solutions can help individuals navigate various life stages. The campaign will run for five weeks across major digital and social media platforms, supported by select high-visibility properties to maximise reach.
Pritika Shah, head of marketing at HDFC Life, said, “Just like a well-crafted film script equips characters to handle unexpected twists, a robust financial plan empowers individuals to manage life’s uncertainties. With Life Ki Script, we’ve created fun, cinematic narratives that encourage people to take charge of their financial journey. Whether it’s safeguarding your family, planning your savings, or securing your retirement, HDFC Life offers solutions to keep you prepared for what lies ahead.”
Continuing its focus on awareness-driven communication, HDFC Life has also released supplementary content across key categories. This includes the Term FAQ series featuring Anup Soni and the Retirement FAQ series with Shishir Sharma, further strengthening its commitment to educating customers on financial protection and planning.
