Agilitas has announced a landmark moment in its journey with the launch of ONE8, positioned as India’s first high-performance, athletic, global sports brand. In a strategic move, Agilitas is acquiring the ONE8 brand from Virat Kohli and transforming it with a renewed purpose, sharper identity, and global ambition.

As part of this new chapter, Virat Kohli joins Agilitas as Co-Founder, bringing his unmatched intensity, discipline, and commitment to excellence to shape the brand’s future. Kohli will also invest in the Agilitas group entity, underscoring his belief in the company’s vision of building India’s first vertically integrated sportswear powerhouse.

ONE8’s repositioning signals a bold new era. The brand aims to champion future-forward Indian athleticism on the world stage, beginning with a strong debut in India and subsequent expansion into international markets. With a product portfolio spanning multiple sports categories, the brand will partner with leading athletes and showcase its performance range at premier global sporting events.

Agilitas emphasises that ONE8 is not just another athleisure label but a serious performance-driven sports brand, designed to meet global standards while reflecting India’s rising sporting culture. The partnership brings together Agilitas’ end-to-end capabilities in manufacturing and innovation with Kohli’s global sporting influence and brand leadership.

The launch marks the start of a broader movement – a step toward establishing India as a contender in the global sportswear arena. As Agilitas and Virat Kohli join forces, ONE8 is set to redefine how Indian sports brands are built, scaled, and seen worldwide.

This is not just a brand launch – it is the beginning of a global sporting movement led from India.