vivo India has rolled out the seventh edition of its #SwitchOff campaign, calling on families to revive meaningful dinner-time conversations in an age dominated by smartphones. The 2025 edition places the dining table at the centre of the narrative, positioning it as one of the most powerful spaces for daily connection and togetherness.
Video Link: https://www.youtube.com/watch?v=kegsV5Fal6Q
As mobile devices increasingly intrude into personal moments, vivo’s campaign highlights how traditional family rituals have quietly lost their warmth. Insights from the vivo Switch Off Study 2025 reinforce the emotional value of shared meals, revealing that 72% of children spend the most quality time with their parents during dinner. The study also found that 91% of children feel conversations improve when phones are put away, while 87% are more comfortable speaking during device-free meals. From a parental perspective, 81% reported stronger family bonding when phones are kept off the table.
At the core of the campaign is a new digital film titled “The Loudest Dining Tables Are the Happiest.” The film contrasts two versions of the same dinner setting-one marked by silence and screen scrolling, and the other alive with laughter, chatter and the familiar sounds of a shared meal. By celebrating noise as a symbol of connection, the film reframes phone-free dinners as joyful rather than disruptive.
Geetaj Channana, head of corporate strategy at vivo India, said the campaign serves as a reminder that meaningful relationships thrive on presence and undivided attention. He emphasised that families don’t need special occasions to reconnect, only the willingness to be fully present.
Echoing this sentiment, Mayuresh Dubhashi, chief creative officer at FCB Neo, noted that the idea was inspired by everyday scenes of families together yet disconnected. Through #SwitchOff 2025, vivo continues to advocate mindful technology use, encouraging families to pause, reconnect and rediscover the joy of shared moments-starting with one phone-free meal at a time.
