Godrej Vikhroli Cucina, the culinary owned media platform of Godrej Industries Group, has launched a new Christmas campaign titled Jingle Bells Unwrapped, offering a fresh take on how the festival is celebrated in modern, urban India. Moving away from traditional imagery and grand celebrations, the campaign highlights intimate, everyday moments that increasingly define contemporary festive experiences.
Created in collaboration with all-vocal ensemble Voctronica, the campaign reworks the iconic Christmas carol to reflect relatable scenarios such as reusing old fairy lights, watching familiar holiday films, and sharing quick, comforting meals at home. Featuring Godrej Yummmiez along with celebrity chefs Amrita Raichand and Ajay Chopra, the film places food at the heart of small, personal celebrations rather than large, formal gatherings.
The narrative is grounded in insights from the STTEM 2.0 – India Snacking Report by Godrej Yummiez, which reveals a strong link between snacking habits, mood, and moments of happiness. According to the report, a significant proportion of Indians snack based on how they feel, with snacking increasing during positive emotional moments. These insights are woven into the song’s lyrics, positioning food as an instant mood-lifter and a catalyst for connection.
Speaking about the campaign, Anushree Dewen, Head of Marketing and Innovation at Godrej Foods, said the idea was to bring cultural relevance and insight-led creativity together. She noted that protein-rich, convenient foods are becoming an integral part of everyday celebrations, a shift reflected naturally in the campaign’s storytelling.
Sujit Patil, Chief Communication Officer at Godrej Industries Group, added that the campaign celebrates evolving festive values, where mindful food choices coexist with joy, spontaneity, and togetherness. Through Jingle Bells Unwrapped, Godrej positions Christmas as a deeply personal experience shaped by shared spaces, simple rituals, and comforting food moments rather than fixed traditions.
