Bingo! Mad Angles has launched its latest digital campaign, ‘Mad for Peace’, using humour to transform everyday disputes into comic moments. The film showcases familiar arguments across homes, workplaces, and public spaces, positioning the snack as a playful way to diffuse tension.
In the campaign, confrontational scenarios-from neighbourhood quarrels to televised debates-are interrupted by a pack of Bingo! Mad Angles. The snack prompts a pause and the signature ‘MMMM’ reaction, turning disagreements into lighthearted moments. The approach blends relatability with humour, making the brand an unexpected yet delightful intervention in daily conflicts.
Extending the campaign’s reach, Bingo! Mad Angles has partnered with Zepto for a limited-time activation. Consumers can access coupons offering up to Rs 20 off on a pack of the snack, encouraging them to recreate the campaign’s playful idea in their own lives.
Suresh Chand, VP & Head of Marketing, ITC Foods Division, said, “With ‘Mad for Peace,’ we’ve reimagined the brand thought of ‘har problem ka mad solution,’ offering a wacky solution for a relatable problem. Bingo! Mad Angles has always looked at life through a bold, quirky lens, and this campaign stays true to that spirit.”
Saurabh Kulkarni and Shahrukh Irani, executive creative directors at Ogilvy Mumbai, added, “The ‘MMMM’ sound is a strong brand asset-it conveys yumminess and agreement. Using it this way creates absurdity, which is at the heart of everything Mad Angles does.”
The campaign is live across digital platforms, combining humour, relatability, and interactivity to reinforce Mad Angles’ position as the snack that makes life a little MADder-and funnier.
