Herbalife India has reaffirmed its commitment to women’s sports by continuing as the official Nutrition Partner for the TATA Women’s Premier League (WPL) 2026, in association with the Board of Control for Cricket in India (BCCI). The renewed partnership underscores Herbalife’s focus on supporting elite athletes through science-based nutrition that enhances performance, endurance, and recovery.

Women’s cricket in India has witnessed rapid growth in participation, viewership, and cultural relevance, with the TATA WPL emerging as a transformative platform for talent and opportunity. As the league continues to redefine the women’s sports ecosystem, Herbalife’s association aligns with its long-standing mission to promote active lifestyles and holistic wellness.

Ajay Khanna, managing director of Herbalife India, highlighted the significance of the collaboration, stating that the rise of the WPL represents a broader shift toward athletic excellence and gender equity in Indian sports. He emphasized that Herbalife is proud to empower women cricketers with nutrition backed by science, enabling them to compete and perform at the highest level on a global stage.

Echoing this sentiment, Devajit Saikia, honorary secretary of the BCCI, noted that the WPL is built on a vision of excellence and world-class entertainment. He added that Herbalife’s expertise and commitment bring meaningful value to the league, contributing not only to athlete support but also to enriching the overall fan experience.

Through this continued partnership, Herbalife strengthens its position as a brand deeply invested in the future of women’s cricket, reinforcing the critical role of nutrition in modern sport while supporting the ongoing growth and professionalisation of the game in India.