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Campus Activewear Expands Into Athleisure Apparel, Blending Comfort and Style

Campus Activewear Expands Into Athleisure Apparel, Blending Comfort and Style

Campus Activewear has made a strategic foray into the athleisure apparel segment, marking its expansion beyond footwear into clothing. This move broadens the brand’s portfolio, positioning Campus as a comprehensive lifestyle and activewear brand.

The new apparel line features polo and round-neck T-shirts, jackets, jogger pants, and caps for both men and women, designed for everyday wear across casual, travel, and activity-led use. The collection is priced between Rs 599 and Rs 1,899 and emphasizes comfort, versatility, and functionality, incorporating features such as stretch fabrics and anti-odor and anti-microbial properties. The designs aim to seamlessly suit multiple scenarios, from workouts and travel to relaxed, casual wear.

Speaking about the launch, Nikhil Aggarwal, Whole Time Director & CEO of Campus Activewear, said: “Our entry into the athleisure apparel market is a strategic decision that allows us to expand our addressable market and generate incremental revenue from our existing customers. While staying true to Campus’ core philosophy of movement and self-expression, this launch underscores our commitment to delivering superior products that cater to modern consumer needs.”

The apparel range is now available across Campus’ exclusive brand outlets, its direct-to-consumer website, and e-commerce platforms such as Amazon and Myntra.

With this expansion, Campus Activewear aims to establish a stronger presence in the broader lifestyle and athleisure category, offering consumers a mix of style, comfort, and performance. By integrating apparel with its existing sports and athleisure footwear portfolio, the brand strengthens its appeal to a modern, active audience and reinforces its vision of being a go-to destination for versatile, performance-oriented everyday wear.

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