WPP has announced the launch of WPP Production, a strategic move aimed at unifying its global creative and production capabilities under a single, integrated platform. Effective from 23 February 2026, the transition brings together Hogarth-WPP’s global production company-with production teams and expertise from across the WPP network, creating a consolidated offering built for scale, speed, and innovation in the AI era.

The new entity is designed to fuse WPP’s deep production craft with advanced generative AI, creative excellence, and long-term investments in a global studio network. By bringing all creative producers onto one platform, WPP Production positions itself as one of the world’s most advanced content production ecosystems, offering clients a seamless way to create high-quality, impactful content across markets.

Richard Glasson, Global CEO of Hogarth, will lead WPP Production. He described the launch as a transformative step that strengthens WPP’s integrated model, allowing the company to activate its collective talent, technology, data, and creativity to redefine modern content creation and deliver stronger business outcomes for clients.

WPP CEO Cindy Rose highlighted the initiative as central to the company’s broader strategy of service integration. She noted that as content continues to drive brand growth, WPP Production will enable clients to easily access the full spectrum of WPP’s capabilities while setting new benchmarks for quality, efficiency, and scale.

Operating through a single platform powered by WPP Open’s AI-enabled workflows, WPP Production will enhance connectivity, streamline operations, and improve turnaround times. Clients can expect faster execution, greater cost efficiency, and access to more innovative production solutions, reinforcing WPP’s role as a trusted growth partner in an increasingly complex, AI-driven landscape.