Ritz Media World (RMW) has been appointed as the creative and integrated marketing partner for Forbes Fab-Luxe Residences, a premium branded luxury residential project located in Greater Noida West. The mandate further reinforces RMW’s positioning as a specialist agency in branded and luxury real estate communications.
Under this engagement, RMW will lead brand strategy, creative development, digital and performance marketing, launch communications, and sales-driven brand assets. The agency will be responsible for shaping a distinctive market identity for the project through its fully in-house, vertically integrated delivery model, ensuring consistency across strategy, creativity, and execution.
The appointment comes at a time when branded residences are gaining strong momentum in India. Factors such as evolving buyer expectations, increased participation from high-net-worth individuals, and demand for globally benchmarked, brand-backed living experiences are accelerating growth in this segment. The NCR region continues to dominate this category, with Greater Noida West emerging as a promising micro-market for premium and branded developments.
Aditya Goel, Director at Forbes Fab-Luxe Residences, highlighted the need for a communication approach that balances aspiration, credibility, and immersive storytelling. He noted that RMW demonstrated a strong understanding of the branded residences space and the ability to convert real estate fundamentals into compelling narratives.
A key strength of RMW’s offering lies in its AI-enabled creative and pre-visualization studio, Contenaissance. The in-house vertical combines hyper-realistic 3D visualization, cinematic films, immersive walkthroughs, and AI-driven design intelligence, enabling premium projects to be marketed effectively even before completion.
Founder Ritz Malik added that the agency’s integrated structure allows complete creative control, helping build high-recall, high-value brand identities. With this win, RMW continues to strengthen its presence in the luxury and branded real estate marketing space, aligning with a segment reshaping premium housing in India.
