Standard Chartered has rolled out the second phase of its global wealth campaign, Now’s Your Time for Wealth, extending its focus in India to deliver timely investment insights to affluent, globally connected investors. Building on the success of the first phase in January 2025, this iteration leverages perspectives from the bank’s Chief Investment Office (CIO), offering market outlooks, sector views, and cross-market intelligence tailored to evolving market conditions.
The campaign is designed to engage the growing segment of ‘Global Indians’ and high-net-worth investors seeking actionable intelligence for confident decision-making. Its content strategy revolves around three key pillars: cross-border wealth, wealth expertise, and navigating volatile markets. Standard Chartered aims to provide investors with frequent, relevant information to help them seize opportunities and manage risk in an increasingly complex financial landscape.
Phase two expands the campaign’s reach through editorial partnerships and digital content releases, alongside an integrated media rollout including out-of-home advertising, linear and connected television, digital channels, and owned platforms. The strategy emphasizes the bank’s global network, 170 years of financial expertise, and insights from its wealth hubs to support clients across borders.
Haymans Fung, Global Head of Marketing for Wealth and Retail Banking, highlighted that the campaign equips investors with clarity and timely intelligence in a market influenced by geopolitical and economic developments. Aditya Mandloi, Managing Director and Head of Wealth and Retail Banking in India and South Asia, added that the campaign empowers affluent clients to make well-informed investment choices through CIO-led insights and tailored opportunities.
With phase two, Standard Chartered continues to strengthen its position as a trusted partner for wealth management, combining global expertise with localized, actionable intelligence to meet the evolving needs of high-net-worth investors in India.
