Bengaluru-based integrated brand and creative agency Peoplecom has won the integrated creative mandate for Curated Living Solutions (CLS), a managed living and student housing platform backed by the DivyaSree Group. The partnership comes as CLS continues to scale its presence across key urban markets in India.

Under the mandate, Peoplecom will lead CLS’s brand and creative communications across touchpoints. This includes creative ideation, development of design systems, content creation, brand strategy, and the execution of campaigns spanning both digital and offline platforms. The engagement is aimed at building a consistent, future-ready brand narrative as CLS expands its footprint.

Curated Living Solutions operates in the managed living segment, serving students and young professionals through community-led housing models supported by scalable operations. With growing competition in the coliving and student housing space, the brand is focused on strengthening differentiation while maintaining operational efficiency across cities.

Commenting on the appointment, Jaikishan Challa, CEO of Curated Living Solutions, said the decision to partner with Peoplecom was driven by the agency’s ability to combine creative thinking with business understanding. He noted that the collaboration would play a critical role in shaping how CLS communicates with residents, partners, and other stakeholders as it grows.

Rajiv Krishnaswamy, CEO of Peoplecom, shared that the partnership aligns with the agency’s strength in idea-led creativity and integrated brand building. He added that CLS’s clear vision and ambition to create a differentiated living platform made the collaboration particularly compelling.

The mandate further strengthens Peoplecom’s portfolio, adding to its growing body of work across sectors such as real estate, coliving, healthcare, retail, and lifestyle.