Oshea Herbals has strengthened its brand visibility with a cinema-first television commercial (TVC) rollout across 700+ screens nationwide, marking a significant milestone in its growth journey. The campaign is currently live across select PVR and INOX multiplexes and standalone theatres, in collaboration with the UFO Cine Media Network, covering seven key states including West Bengal, Bihar, Punjab, Maharashtra, Andhra Pradesh, Telangana, and Kerala.
By choosing cinema halls as the primary medium, Oshea Herbals is tapping into an environment of high attention and emotional engagement. The brand’s Facewash and Sunscreen TVCs are being played before movie screenings and during intervals, ensuring repeated exposure and strong recall among audiences. This strategic placement allows Oshea to reach consumers when distractions are minimal and storytelling impact is at its peak.
The initiative reflects the brand’s focus on immersive and credible brand-building, especially in markets where Oshea already enjoys strong retail presence. Cinema advertising enables the brand to connect with audiences in a setting that naturally commands attention, helping everyday personal care products feel more premium, trustworthy, and relevant.
Commenting on the initiative, Yash Kundlia, Co-Founder of Oshea Herbals, highlighted cinema as one of India’s most powerful storytelling platforms. He emphasized that showcasing the brand on the big screen adds context, scale, and credibility, reinforcing Oshea’s positioning as a dependable, science-led personal care brand for Indian consumers.
This theatre-led rollout complements Oshea’s existing retail and digital strategy, supporting long-term brand recall and stronger store-level consideration. As the brand continues to expand across markets, cinema visibility serves as a key awareness driver, strengthening Oshea Herbals’ presence in both everyday routines and national moments.
