Meta Platforms Inc delivered a robust financial performance in the fourth quarter of 2025, reporting a 24% jump in revenue driven largely by advertising growth across Facebook and Instagram. The company’s Q4 revenue rose to $59.89 billion, up from $48.39 billion a year earlier, while full-year revenue crossed the $200 billion milestone, reaching $200.97 billion, a 22% increase over 2024.
Advertising remained Meta’s biggest growth engine, contributing the bulk of its revenue across its Family of Apps, including Facebook, Instagram, Messenger, and WhatsApp. Growth was supported by higher ad impressions and rising average ad prices, backed by Meta’s massive global reach. The company reported 3.58 billion daily active users across its platforms in December 2025, reflecting a 7% year-on-year increase and reinforcing its dominance in digital advertising.
However, rising revenue came alongside sharply higher costs. Meta’s total expenses grew 40% in Q4 to $35.15 billion, while full-year costs climbed 24% to $117.69 billion. These increases were mainly driven by heavy investments in AI, data centers, infrastructure, and R&D, as well as expansion of its technical workforce.
Despite cost pressures, Meta posted Q4 operating income of $24.75 billion and net income of $22.77 billion, with earnings per share rising 11% to $8.88. Capital expenditure surged to $72.22 billion for the year, underlining Meta’s long-term bet on AI-led growth.
Looking ahead, Meta expects Q1 2026 revenue to reach up to $56.5 billion, even as investment-led spending continues to weigh on margins.
