Bata India has unveiled a refreshed chapter of its flagship ‘Make Your Way’ campaign, appointing actor Sanjana Sanghi as the new face of the brand. The campaign shines a spotlight on the Victoria Ballerina range, reinforcing Bata’s commitment to combining style, comfort, and all-day wearability for modern Indian women.
Video Link: https://www.instagram.com/reel/DUPglYxEt2J/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
At the core of the campaign is the classic ballerina silhouette, positioned as a symbol of effortless comfort and contemporary femininity. Bata’s association with ballerinas is deeply embedded in its design legacy-the brand holds the trademark for “Ballerinas” in India and is credited with creating the category that has since become a staple in women’s footwear. Sanjana Sanghi’s grounded, self-made journey and authentic voice align seamlessly with the values of confidence, individuality, and modern femininity that the collection represents.
Inspired by Europe’s classical dance heritage, the ballerina silhouette was originally crafted for balance, flexibility, and extended wear. Bata has evolved this legacy through multiple mould iterations, offering enhanced arch support, cushioned soles, and breathable uppers that prioritise comfort without compromising on style.
Designed for women who move effortlessly between work, college, leisure, and daily routines, the Victoria Ballerina collection features lightweight silhouettes in soft pastels and warm neutrals. The range blends clean, feminine aesthetics with Bata’s hallmark comfort, making it ideal for prolonged everyday use.
Commenting on the launch, Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, said the collection reflects the brand’s focus on footwear that complements modern lifestyles. Sanjana Sanghi added that comfort and confidence go hand in hand for her, and the Victoria Ballerinas fit naturally into her everyday life.
The campaign is being amplified through an integrated marketing mix spanning digital, social media, influencer collaborations, in-store visibility, outdoor advertising, and traditional media. Priced from ₹899, the Victoria Ballerina range is available across Bata stores, the Bata app, and leading e-commerce platforms nationwide.
