Myntra has launched culture-led sneaker brand Comet on its platform with a large-scale outdoor activation in Mumbai, turning the brand’s debut into a high-impact public spectacle.
To mark the rollout, the e-commerce platform unveiled an immersive OOH installation in Bandra, designed to resemble a comet crash-landed in the city. Featuring textured surfaces, smoke effects and a glowing core, the installation recreated the visual drama of impact, drawing attention from pedestrians and commuters alike.
The branding was seamlessly integrated into the structure. The outer ring of the comet carried the message, “Comet has landed on Myntra,” directly linking the visual intrigue to the platform. The cinematic scale and detailing ensured strong recall on-ground while also lending itself to social media amplification.
Rather than opting for a conventional launch announcement, Myntra extended Comet’s narrative into the physical world, translating the idea of arrival into an experiential format. The activation bridged offline curiosity with digital discovery, encouraging audiences to engage with the brand on the app.
The move reflects Myntra’s continued focus on culture-led brand storytelling and visually driven retail moments. By combining spectacle with clear messaging, the platform positioned Comet’s entry as more than a listing update-framing it instead as an event designed to spark conversation both on the streets and online.
