DP World has unveiled its new campaign, Go Beyond, ahead of the ICC Men’s T20 World Cup, featuring cricket legends Sachin Tendulkar, Suryakumar Yadav, and emerging star Abhishek Sharma. Anchored in DP World’s Going Beyond Boundaries brand platform, the campaign draws a parallel between cricket and logistics, highlighting continuous innovation, ambition, and the drive to surpass past benchmarks.

Video Link: https://www.instagram.com/reel/DUYTtgvkfJF/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Conceptualised by Ogilvy India, Gurugram, directed by Faraz Ali, and produced by Crazy Owl Films, India, the campaign employs a generational lens. It brings together an iconic cricketing figure with the next wave of talent, reflecting a shared belief in challenging conventions and pushing limits.

Sachin Tendulkar, DP World global ambassador, said, “Success in both logistics and cricket requires pushing boundaries and going beyond past greatness. This campaign, aligned with the ICC Men’s T20 World Cup, celebrates creating new legacies and inspires fans to explore the limits of possibilities.”

Abhishek Sharma, making his T20 World Cup debut, emphasized his ambition to set the tone early and go beyond precedents, while India captain Suryakumar Yadav highlighted the opportunity to defend the title at home and inspire others with a go beyond mentality.

Hemant Kumar Ruia, Country Manager, India Subcontinent, DP World, added, “Much like Sachin transformed cricket and our players continue to innovate the game, DP World reimagines logistics by pushing boundaries. This campaign encourages audiences to not settle for greatness, but to go beyond it.”

The film will be broadcast across television and digital platforms leading up to the ICC Men’s T20 World Cup final on March 8, complemented by global amplification on DP World’s social media channels.