Fixderma has unveiled a new digital brand film spotlighting its Shadow SPF 50+ sunscreen, focusing on the importance of daily sun care.
Video Link: https://www.youtube.com/watch?v=XJnc_O2OhKs
The film addresses the growing confusion in the skincare category, opening with a young woman scrolling through multiple sunscreen options and marketing claims online. The narrative reflects the challenge consumers face in distinguishing between hype and scientifically backed products.
Shaily Mehrotra, co-founder of Fixderma and an investor on Shark Tank India Season 5, appears in the film to position Shadow SPF 50+ as a science-led, dermatologist-trusted solution designed for everyday use. Rather than serving merely as a brand face, she underscores the product’s research-driven foundation.
The campaign highlights key credentials, including trust from over 15,000 dermatologists, 15 years of skincare expertise, in-house manufacturing at the company’s Neemrana facility and exports to more than 40 countries. Product benefits such as broad-spectrum protection, lightweight non-greasy texture and water resistance are also emphasised. The film concludes with the line, “Har Din Ke Liye Har Skin Ke Liye.”
Shaily Mehrotra said the objective was to simplify consumer decision-making by focusing on clarity and scientific credibility. Chairman Anurag Mehrotra added that the product is supported by rigorous in-vivo and in-vitro testing and reflects the company’s commitment to global quality standards.
The campaign is being rolled out across digital platforms as part of Fixderma’s broader push to position sunscreen as a daily essential.
