Malabar Gold & Diamonds has introduced ZOUL, a new lightweight fine jewellery line created for women who view jewellery as part of their daily expression rather than an accessory reserved for milestone occasions. The launch is accompanied by a contemporary television campaign that captures the collection in real-life settings.
Video Link: https://www.youtube.com/watch?v=XmiCSZpxLYo
Positioned as an everyday luxury offering, ZOUL is designed to transition effortlessly from professional commitments to social outings and personal downtime. The range follows a minimalist design language, defined by clean silhouettes, subtle detailing and a refined aesthetic that aligns with modern tastes.
Crafted in 14KT and 18KT gold and adorned with natural diamonds, the collection emphasises comfort without compromising on sophistication. Lightweight construction and precise craftsmanship ensure pieces can be worn throughout the day, whether styled individually for a delicate accent or layered for a more expressive look.
ZOUL includes diamond pendants, stud earrings, rings, bracelets, sleek gold chains and other versatile staples suited for daily wear. The intent is to offer jewellery that complements evolving roles and fast-paced routines, removing the notion that fine jewellery must be reserved for special events.
M.P. Ahammad, Chairman of Malabar Group, described ZOUL as a celebration of confident, self-assured women whose lifestyles demand both elegance and ease. He noted that while the collection embraces contemporary aspirations, it remains anchored in the brand’s longstanding values of trust, quality and craftsmanship.
The accompanying TVC showcases women navigating work, social and personal spaces, reinforcing ZOUL’s positioning as refined, wearable luxury for every day.
