Truecaller has entered into a reseller partnership with Integrated Media Tech Pvt. Ltd. to strengthen and expand its advertising footprint across India, particularly in tier II markets.
As part of the collaboration, Integrated Media Tech will work closely with brands and agencies to accelerate adoption of Truecaller Ads. The focus will be on enabling regional and mid-market advertisers to leverage the platform’s native ad formats and reach users with contextual, data-led messaging. By combining Truecaller’s audience insights with Integrated Media Tech’s regional relationships, the partnership aims to drive deeper market penetration and improved utilisation of ad inventory.
Hemant Arora, vice president and global head of Truecaller’s ad business, said expanding the company’s advertising presence across India remains a strategic priority. He noted that the partnership brings strong local market understanding and on-ground execution capabilities, helping brands engage consumers through relevant and trust-driven ad experiences while delivering measurable outcomes.
Mandeep Malhotra, founder and CEO of Integrated Media Tech, said Truecaller’s ad solutions offer brands an opportunity to connect with audiences in a high-attention and credible environment. He added that the company’s established advertiser network and market expertise will support brands in unlocking new growth opportunities through innovative, data-backed campaigns.
The alliance forms part of Truecaller’s broader strategy to build local partnerships and reinforce its position in India’s mobile advertising ecosystem, with a sharper focus on emerging and high-growth regional markets.
