Pizza Hut is expanding the buzz around its newly launched Crafted Flatzz with a creator-led digital film starring content creator and actor Niharika NM. The collaboration has been conceptualised and executed by Defodio Digital, the brand’s digital strategy and influencer marketing partner.

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Leveraging Niharika’s distinct comic style and strong resonance with young digital audiences, the film presents Crafted Flatzz through a light-hearted, relationship-themed storyline. The narrative spotlights the product’s lighter crust, bold flavours and balanced indulgence, packaged in a format that feels native to social media rather than overtly promotional.

The initiative builds on Pizza Hut’s national launch campaign, extending the conversation into creator-driven spaces where audiences increasingly prefer personality-led storytelling over conventional advertising. By tapping into Niharika’s established online persona, the brand aims to integrate the product seamlessly into everyday digital content consumption.

Vibhor Gulati, co-founder of Defodio Digital, said the objective was to take the awareness generated by the national rollout and translate it into more casual, relatable digital interactions. He noted that Niharika’s humour allowed the product to blend naturally into content formats that audiences engage with daily.

Manish Guptaa, chief marketing officer at Pizza Hut, added that modern consumers often discover brands through creators they trust. He emphasised that the collaboration was designed to make Crafted Flatzz feel entertaining and relevant within social conversations.

As the campaign progresses, the influencer-led film adds a dynamic digital layer, helping Crafted Flatzz gain organic traction across online communities and sustain engagement beyond traditional media channels.