As anticipation builds for the India vs Zimbabwe T20 match, OTTplay has rolled out a high-impact print campaign titled ‘ISKO HARA RE!’, transforming match-day excitement into a bold newspaper statement. Known for its agile moment-marketing strategy, the brand once again steps into the cultural spotlight, positioning itself at the heart of the cricket conversation.
The campaign appears across leading dailies including Hindustan and Hindustan Times, spanning both Hindi and English editions. By using print as a powerful storytelling platform rather than a traditional ad space, OTTplay captures the emotion, energy and collective spirit that define major cricket encounters in India.
At a time when brands are heavily focused on fragmented digital channels, OTTplay’s print-forward approach underscores the enduring influence and credibility of newspapers. The move builds on its earlier India–Pakistan match creatives, which were noted for their topical relevance and share-worthy execution. Through bold, conversation-led visuals, the brand turns the front page into a shared fan moment.
Avinash Mudaliar, Co-Founder and CEO, said cricket in India is a shared national emotion, and the campaign was designed to reflect that sentiment across languages and audiences. He added that print, when paired with contextual creativity, continues to spark meaningful conversations at scale.
With access to over 30 streaming platforms, OTTplay continues to simplify content discovery while strengthening its presence around live sports moments-proving that for the brand, the front page can be more than media space; it can be a cultural moment.
