Outdoor lifestyle brand Woodland has awarded its digital communications mandate to digital-first marketing agency Liqvd Asia. Through this partnership, the agency will manage Woodland’s digital presence across social media platforms while strengthening the brand’s engagement with modern, digital-first audiences.

Under the mandate, Liqvd Asia will oversee Woodland’s social media management, influencer collaborations, and brand storytelling initiatives. The agency will also design platform-first content strategies, develop campaign narratives, and build community engagement programmes aimed at expanding Woodland’s reach within creator ecosystems.

The collaboration focuses on enhancing Woodland’s digital voice while maintaining the brand’s long-standing identity rooted in adventure, durability and exploration. By leveraging creator partnerships and interactive storytelling, Liqvd Asia aims to help the brand connect more effectively with younger consumers who increasingly engage with brands through digital platforms.

Speaking about the partnership, Nikita Malhotra Singh, head – digital marketing at Woodland, said the brand represents a community of explorers and outdoor enthusiasts. She added that partnering with Liqvd Asia will allow Woodland to tell its story in more dynamic and engaging ways while inspiring a new generation of adventurers.

Arnab Mitra, founder and managing director of Liqvd Asia, noted that Woodland enjoys strong emotional recall in India thanks to its legacy of authenticity and rugged outdoor spirit. He said the agency looks forward to translating that heritage into conversations that resonate with today’s digital culture.

Monish Sanghavi, business head at Liqvd Asia, added that the collaboration will focus on shaping a consistent digital narrative that deepens the brand’s relationship with loyal consumers while attracting newer audiences.

Through this mandate, Liqvd Asia will work closely with Woodland to strengthen its digital storytelling and community engagement across platforms.