Global communications group Havas has announced that its luxury-focused network Maison BETC has acquired independent events agency Eyesight, strengthening its expertise in the design and production of high-end fashion shows and luxury brand events.

Founded in 2002 by Thierry Dreyfus, Eyesight is widely recognised for its work in the luxury fashion industry, specialising in the design, organisation, and artistic and technical execution of large-scale events and runway shows. Over the years, the agency has delivered more than 3,000 shows for leading fashion houses including Dior Homme, Yves Saint Laurent, Fendi, Virgil Abloh, Comme des Garçons, KidSuper, EgonLab, and Salomon.

Headquartered across Paris, New York, and Milan, Eyesight brings together a global team of specialists, including Artistic Director Edward Ross in New York and Los Angeles, production lead Alexandra Avalone, and producer Marie Meresse in Paris. The agency is known for crafting immersive event experiences that combine art direction, lighting, scenography, new media, and storytelling to create visually striking productions.

With this acquisition, Maison BETC aims to strengthen its ability to support luxury and premium brands across the entire value chain. Eyesight’s expertise will complement Maison BETC’s creative capabilities while also working closely with BETC’s production arm, POP. The collaboration will also explore new opportunities in AI-driven fashion show production and filming.

Yannick Bolloré, Chairman and CEO of Havas, said the move aligns with the group’s ambition to deliver more desirable and innovative premium experiences for brands. Meanwhile, Mercedes Erra, founder and chair of BETC’s supervisory board, highlighted that Eyesight’s creative sensibility closely matches Maison BETC’s DNA.

For Eyesight founder Thierry Dreyfus, joining Maison BETC represents an opportunity to combine creative strengths and design more ambitious and emotionally engaging experiences for luxury brands worldwide.