Rajesh Narkar, a former executive at Myntra and AJIO, and Louis Coucke, who previously worked with H&M India, have launched Confluxe, a technology-enabled platform designed to help international fashion and lifestyle brands enter and scale in the Indian market. The company has also secured $1.6 million in a pre-seed funding round led by Wavemaker Partners, with participation from Kriscore Capital.

Confluxe positions itself as an operating platform that simplifies the complex process of entering India for global brands. It integrates market entry strategy, digital commerce, data-driven merchandising, and local supply chain support into a single ecosystem. The founders believe that while demand for global fashion brands in India continues to grow, the infrastructure required to help them launch and scale efficiently remains fragmented.

According to Louis Coucke, co-founder and COO of Confluxe, many international brands today seek more than just access to sales channels. They want a strategic partner capable of handling local execution, operational challenges, and technological infrastructure. Confluxe aims to provide that support by combining commerce expertise with strong on-ground execution.

Rajesh Narkar, co-founder and CEO, highlighted that India’s fashion market still has a significant supply-side opportunity. While consumer appetite for global brands is rising rapidly, premium and international labels remain underrepresented. Confluxe plans to bridge this gap by creating a unified platform that connects brands with India’s digital marketplaces, direct-to-consumer channels, and offline retail ecosystems.

The newly raised capital will be used to strengthen the platform’s technology infrastructure, build operational teams, and onboard the first set of international brand partners looking to expand into India’s growing fashion market.