Home appliance brand Kenstar has unveiled a new advertising campaign promoting its latest range of energy-efficient air coolers. The campaign features Bollywood actors Rajkummar Rao and Patralekha Paul, highlighting the brand’s focus on efficient cooling and long-term reliability for Indian households.

The campaign spotlights Kenstar’s India-first air cooler range that comes with a 5-Star BEE energy rating, designed to deliver powerful cooling while reducing electricity consumption. The product line also offers a 5-year warranty, which the company says reinforces its commitment to durability and consumer confidence.

Speaking about the campaign, Rajkummar Rao said Kenstar has consistently stood for reliability and meaningful innovation. According to him, the new cooler range represents more than just a marketing initiative-it reflects the brand’s promise to deliver energy-efficient solutions that provide long-term value for Indian families.

Patralekha added that Kenstar’s strong reputation and customer trust are key reasons she values her association with the brand. She noted that modern consumers increasingly look for appliances that combine performance, responsibility, and peace of mind.

The campaign aims to strengthen Kenstar’s positioning as a trusted household brand while raising awareness about energy-efficient cooling solutions. According to Sunil Jain, CEO of Kenstar, the company’s innovation strategy focuses on improving everyday living by delivering efficient and sustainable appliances.

Kenstar’s new cooler range is available across e-commerce platforms, quick commerce services, direct-to-consumer channels, and offline retail stores, ensuring wider accessibility for consumers across India. Through this campaign, the brand seeks to connect with families looking for dependable and energy-saving cooling options during the summer season.