E-commerce platform Flipkart has introduced the Motorola Edge 70 Fusion with an unconventional outdoor activation that lets people test the smartphone’s camera performance in real time.

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Conceptualized by Sociowash Network, the campaign features an interactive billboard inviting passers-by to compare their phone’s camera with the image displayed on the hoarding. The installation carried a simple challenge: “Think your phone camera can do better? Try.”

To bring the idea to life, the scene featured on the billboard was physically recreated beneath the hoarding. People walking by could photograph the same setup using their own smartphones and compare their results with the image shown above. The photograph on the billboard had been captured using the Motorola Edge 70 Fusion, which is equipped with a 50MP Sony LYTIA 710 sensor and optical image stabilisation.

The activation essentially turned the billboard into a live demonstration of the phone’s camera capabilities. Instead of relying on traditional claims, the campaign encouraged consumers to directly test the device’s performance.

The initiative quickly gained traction online as creators and passers-by began recording vox-pop style videos of participants attempting the comparison. These clips were widely shared across social media pages and digital communities.

Beyond the billboard experiment, the campaign also included smaller installations in low-light environments where people could test camera performance in dim conditions. A metro train wrap further highlighted the smartphone’s ability to capture moving subjects.

By turning advertising into a real-world experiment, the campaign aimed to make the product’s camera capabilities tangible and credible for everyday users.