F1 Academy has announced a global partnership with Sephora ahead of the 2026 racing season, naming the beauty retailer as both the Official Partner and Official Beauty Retail Partner of the championship.
The collaboration aims to promote female empowerment, individuality, and confidence, while supporting emerging women drivers on the global motorsport stage. With operations in 35 markets and more than 80 million active members worldwide, Sephora will bring its brand experience to fans through immersive glam bars and fan activations at selected races during the season.
As part of the partnership, Sephora Glam Bars will also be integrated into the F1 Paddock Club, offering beauty experiences to guests at 18 Grands Prix throughout the 2026 season. The initiative aims to enhance the race-weekend hospitality environment while introducing new forms of fan engagement.
The partnership will also support Spanish racing driver Natalia Granada, who joins the 2026 F1 Academy grid for her rookie season. She will race in the “Sephora operated by PREMA” car run by PREMA Racing, featuring a livery inspired by Sephora’s signature black-and-white stripes with red accents.
Granada’s promotion follows a strong performance during the 2025 F1 Academy rookie test, and her full-time seat reflects the series’ expanding pathway for female drivers in professional motorsport.
According to Susie Wolff, the partnership represents more than a brand collaboration, helping challenge stereotypes and redefine the role of women in motorsport. Sephora’s global marketing leadership also emphasised that the partnership will allow the brand to engage audiences worldwide while supporting the ambitions of female athletes.
The 2026 F1 Academy season begins in Shanghai, supporting the Formula 1 Chinese Grand Prix, marking the start of another milestone year for the growing championship.
