Home salon and wellness platform Yes Madam has launched a new digital campaign featuring actor Rajpal Yadav and influencer Tanya Mittal. The campaign revives Yadav’s popular ‘Chota Don’ character from the 2007 Bollywood film Partner, using humour and nostalgia to highlight the convenience and reliability of the brand’s services.

Produced in collaboration with Footloose Films, the campaign film opens with Tanya Mittal surrounded by goons and calling for help. In a dramatic yet comedic twist, Rajpal Yadav appears in his iconic Chota Don avatar and fights off the attackers in his signature humorous style while Mittal cheers him on.

The narrative then shifts from the action sequence to a calm domestic setting, where Mittal is seen comfortably enjoying a Yes Madam salon service at home. She continues to insist that the dramatic rescue really happened, while subtle references to Chota Don appear throughout the house, adding a playful and entertaining layer to the storyline.

The film concludes with a voiceover from Rajpal Yadav, humorously suggesting that while the incident may or may not have occurred, the quality and trust associated with Yes Madam’s services are always guaranteed.

According to co-founder and CEO Mayank Arya, the campaign aims to create engaging storytelling while strengthening the brand’s connection with audiences. Co-founder Akanksha Vishnoi added that revisiting nostalgic pop-culture moments helps make the message more relatable, while Rajpal Yadav’s Chota Don character instantly evokes humour and familiarity among viewers.

Through this campaign, Yes Madam combines entertainment with brand messaging, reinforcing its positioning as a trusted platform for convenient at-home beauty and wellness services.