Redcliffe Labs has launched its new #FaceItToday campaign featuring actor and fitness advocate Malaika Arora and actress Ishita Dutta, aiming to encourage people to take a proactive approach toward preventive healthcare. The campaign introduces the brand’s AI-powered Face Scan tool, designed to make everyday health awareness faster and more accessible.

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The initiative highlights how modern lifestyles-often defined by busy schedules, stress and sedentary habits-can lead people to ignore routine health monitoring. Through this campaign, Redcliffe Labs aims to remind individuals that early awareness of health signals can help prevent long-term complications.

At the centre of the campaign is the Face Scan tool, a digital health assistant that uses a smartphone camera to analyse subtle facial signals. Within seconds, it generates wellness indicators such as heart rate, breathing rate, blood pressure trends and stress levels. By turning a simple phone scan into a quick health check, the tool aims to make monitoring easier for people who may delay traditional diagnostic tests.

Powered by artificial intelligence technologies such as remote photoplethysmography (rPPG) and remote ballistocardiography (rBCG), the system interprets subtle facial movements linked to physiological signals. The insights generated are presented in a simple format to help users better understand their everyday health patterns.

If any parameter appears outside the typical range, the platform recommends further diagnostic testing, guiding individuals toward deeper medical evaluation when needed. According to Redcliffe Labs, the tool is designed to complement-not replace-professional diagnostics while encouraging timely health awareness.

With rising cases of lifestyle-related health conditions in India, the campaign seeks to emphasise that regular health checks can be simple, quick and integrated into daily digital habits.