Building materials company Magicrete has partnered with Royal Challengers Bengaluru (RCB) as the team’s official building material partner for the Indian Premier League (IPL) 2026 season. The collaboration brings the construction solutions brand into RCB’s sponsorship roster ahead of the upcoming tournament.
Through this association, Magicrete aims to increase its visibility among cricket audiences across India during the IPL season. The partnership will allow the brand to tap into RCB’s large and passionate fan base while strengthening its presence on a national platform.
Sourabh Bansal, co-founder and managing director of Magicrete, said the partnership represents the coming together of two brands that value resilience and high performance. He noted that just as Magicrete focuses on delivering durable and reliable building materials, RCB continues to inspire millions of cricket fans with its competitive spirit and commitment to the game.
RCB CEO Rajesh Menon also welcomed the collaboration, stating that partnerships with brands that share similar values help strengthen the franchise’s engagement with fans. He added that RCB’s strong community of supporters offers partners a powerful platform to connect with audiences throughout the IPL season.
Magicrete is known for manufacturing a range of construction materials including autoclaved aerated concrete (AAC) blocks, construction chemicals and precast building systems, which are used in infrastructure and real estate projects across India.
As IPL franchises continue to attract partnerships from diverse industries beyond traditional consumer brands, collaborations like this highlight the league’s growing role as a marketing platform for companies seeking nationwide visibility and brand recall.
