Creative intelligence and technology company Huella has announced its expansion into the Southeast Asian market with the launch of a new regional hub in Singapore. The move marks the next phase of the company’s international growth strategy as it looks to scale its offerings beyond India.
Huella’s expansion comes amid increasing global demand for interactive connected TV (CTV) solutions and creative intelligence platforms that enable brands to deliver measurable engagement across digital ecosystems. By establishing a base in Singapore, the company aims to build strategic partnerships across key Southeast Asian markets while leveraging the strong foundation it has developed in India.
Alongside the international expansion, Huella has strengthened its leadership structure in India by elevating Pankajj Rai to Senior Vice President – Ad Sales, India. In his new role, Rai will oversee national revenue operations across Huella’s product portfolio, including NEXad (Interactive CTV), NewsroomAI, and AIgnite.
The company has also introduced a more structured regional leadership model to support its growth. Under Rai’s leadership, revenue operations will be managed through regional heads: Dheeraj Khandelwal for North India, Ketaki Hardikar for West India, and Vinay S and David Reji for South India.
Mayura Nayak, co-founder and chief revenue officer at Huella, noted that international expansion requires strong operational structure at home. She said the leadership changes reflect the company’s effort to build a scalable revenue organisation capable of supporting long-term growth.
Commenting on his appointment, Rai said Huella’s focus will be on expanding product adoption, strengthening enterprise partnerships and ensuring disciplined execution across regions.
Over the past year, Huella has expanded its presence among brands and agencies, driven by growing adoption of interactive CTV and creative intelligence solutions across devices and platforms.
