Affinity Global concluded the APAC chapter of its industry platform ‘Affinity Connect 2026’ with its Mumbai edition, bringing together brands, agencies and ecosystem partners for discussions, networking and collaboration.
The Mumbai event marked the final leg of the platform’s APAC journey, following earlier editions held in Indonesia and Malaysia. Positioned as a space for meaningful industry exchange, Affinity Connect aims to foster conversations around the evolving advertising landscape shaped by technology, data and changing consumer behaviour.
Across markets, the format of the event was tailored to local audiences. In Indonesia and Malaysia, the gatherings included indoor sports and digital gaming experiences, encouraging informal engagement among participants. In India, the platform adopted an entertainment-led approach, featuring stand-up comedy performances to create a relaxed and interactive environment. The Mumbai edition included a performance by comedian Gurleen Pannu, following earlier acts by Gaurav Kapoor in Gurugram and Rahul Subramanian in Bengaluru.
The initiative reflects a broader shift in the industry towards community-driven engagement platforms, where stakeholders can exchange ideas beyond formal conferences. By combining networking with experiential elements, Affinity Global aims to create more engaging and collaborative spaces for industry professionals.
Neha Saxena, vice president – marketing at Affinity Global, highlighted that advertising today sits at the intersection of creativity, technology and data, making collaboration across the ecosystem more important than ever. She added that platforms like Affinity Connect enable stakeholders to build relationships and collectively shape the future of the industry.
With strong participation from senior leaders across sectors, the Mumbai edition successfully concluded the APAC leg of Affinity Connect 2026, reinforcing its role as a platform for industry dialogue and connection.
