AD by Arvind has unveiled its Spring Summer 2026 menswear collection, Raghav’s Collection X Urban Pause 2.0, in collaboration with actor and youth icon Raghav Juyal. Designed for the modern urban man, the collection focuses on breathable fabrics, relaxed fits, and versatile silhouettes that seamlessly transition between work and leisure.
Rooted in the brand’s philosophy, “AD is a Movement,” the collection positions comfort not just as a feature, but as a mindset. It encourages individuals to slow down, embrace authenticity, and express their personal style with confidence in an increasingly fast-paced world.
Raghav Juyal’s association brings a strong cultural and personality-driven layer to the collection. Known for his unconventional style and expressive persona, he embodies the spirit of individuality that the brand aims to promote. The campaign film featuring Juyal highlights this narrative, showcasing easy, fluid fashion that aligns with real, everyday lifestyles.
Speaking about the launch, Arvind Limited emphasised its commitment to designing apparel that reflects how modern men live, move, and express themselves. Juyal also shared that the collection resonates with his belief in staying authentic and comfortable in one’s own skin.
In addition to the collection launch, AD by Arvind has introduced its dedicated digital platform, adbyarvind.com, aimed at strengthening direct-to-consumer engagement. The platform offers an immersive brand experience, allowing users to explore collections and connect more deeply with the brand.
Conceptualised by Plus One Agency, the campaign brings together storytelling, movement, and style-positioning AD by Arvind as a brand that merges fashion with self-expression.
