Ajmal Dubai has appointed Ranveer Singh as its brand ambassador, unveiling a new campaign titled ‘Your Unseen Power’ aimed at connecting with younger fragrance consumers in India.
The campaign is being promoted across more than 575 PVR screens nationwide, alongside a strong digital push. It highlights three key fragrances-Aristocrat, Aurum Summer, and Wisal Layl-each crafted to represent distinct scent profiles and cater to varied consumer preferences.
Blending over 75 years of perfumery heritage with contemporary storytelling, Ajmal Dubai positions fragrance as a form of self-expression. The campaign focuses on the idea that personal identity and confidence often lie in what is not immediately visible-what the brand calls “unseen power.”
Speaking about the association, Ranveer Singh shared that Ajmal’s philosophy of fragrance as an extension of personality resonates deeply with him. He described the featured scents as more than just perfumes, calling them immersive experiences that reflect confidence, energy, and intimacy.
Abdulla Ajmal emphasised that the collaboration goes beyond celebrity endorsement, aligning with the brand’s long-standing vision of creativity and individuality. He noted that the campaign aims to celebrate inner strength and self-expression through scent.
With this partnership, Ajmal Dubai strengthens its positioning at the intersection of heritage and modernity, using Ranveer Singh’s dynamic persona to appeal to a new generation of fragrance users.
