Yaap Digital Limited has announced a strategic move to acquire 100% stake in Gozoop Online Private Limited over a period of three years, signaling a strong push to expand its enterprise marketing capabilities.
The acquisition will be executed in three phases. In the first tranche, Yaap Digital will acquire a 60% stake in Gozoop. This initial deal will be funded largely through IPO proceeds, with 80% of the consideration paid in cash-including Rs 34 crore-and the remaining 20% through a share swap involving Yaap Digital’s equity shares.
The valuation for this phase is based on Gozoop’s consolidated FY25 EBITDA, aligning the deal with the company’s current financial performance. The remaining 40% stake will be acquired in two equal tranches of 20% each, linked to Gozoop’s financial performance in FY26 and FY27. These phases will follow a similar structure, combining cash payments with equity issuance.
Yaap had earlier signed a Share Purchase Agreement with Gozoop’s promoters, including Inayat Naqvi, Dushyant Bhatia, Rohan Bhansali, and Rupa Bhansali, along with Gozoop Star LLP, formalising the acquisition roadmap.
In parallel, Yaap Digital plans to invest Rs 4 crore in building an AI-driven Short-Form Content Production Hub (ACP Hub). This initiative aims to strengthen in-house content capabilities and reduce reliance on external vendors.
The move comes shortly after Yaap Digital’s stock market debut on March 5, where its shares listed at Rs 127 on the NSE SME platform, reflecting a 12.4% discount to its IPO price of Rs 145.
