Godrej Consumer Products Limited has launched a powerful public service film titled ‘Machar Hai, Mehman Nahi’ under its CSR initiative EMBED (Elimination of Mosquito Borne Endemic Disease). The campaign aims to raise awareness around mosquito prevention and drive behavioural change across Indian households.
Addressing the widespread impact of diseases like dengue, malaria, and chikungunya, the film highlights how mosquitoes are often ignored as a routine nuisance rather than treated as a serious health threat. The campaign leverages a deep cultural insight-India’s tradition of hospitality-to deliver its message. By flipping the narrative, it urges people to stop “welcoming” mosquitoes and instead treat them as unwanted intruders.
The storytelling cleverly reinterprets the phrase ‘Padharo Mare Desh’ into ‘Na Padharo Mare Desh’, drawing attention to everyday habits such as stagnant water in coolers, uncovered containers, and neglected spaces that enable mosquito breeding. Through this cultural lens, the campaign makes prevention feel both relatable and urgent.
Godrej’s leadership emphasises that tackling mosquito-borne diseases requires collective awareness and consistent action. The initiative goes beyond just a film, expanding into a multi-channel programme that includes school outreach, community engagement, wall art across Maharashtra, radio storytelling, and a nationwide digital push encouraging citizens to “Unfriend the Mosquito.”
By blending cultural storytelling with public health messaging, the campaign positions awareness as a shared responsibility-turning a familiar social value into a call for meaningful behavioural change.
