Pay10 has unveiled ‘Pay10 World’, a cross-border payments platform designed to simplify global transactions for Indian businesses, alongside its new campaign, ‘No Borders. Just Business.’
The launch comes after Pay10 secured authorisation under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, enabling it to facilitate both export and import transactions seamlessly.
At its core, Pay10 World allows businesses to accept international payments in multiple currencies while settling funds in INR. The platform also integrates key compliance features, including automated FIRA generation, helping businesses navigate regulatory complexities with ease.
The accompanying campaign brings these challenges to life through three films that depict real-world pain points in cross-border payments-such as delays, multiple verification layers, and operational inefficiencies. By using relatable, everyday scenarios, the brand highlights how its solution simplifies and streamlines the entire process.
According to founder and chairman Prabhpreet Singh Gill, the vision behind Pay10 World is to build future-ready payment infrastructure that removes traditional financial limitations and enables seamless global commerce. CEO Dr. Atul Mehta added that the platform is focused on delivering predictability, control, and reliability-key factors for businesses expanding internationally.
Strategically, the launch aligns with India’s broader fintech ambitions and growing participation in global trade. By combining regulatory strength, technological capability, and a clear narrative, Pay10 positions itself as a facilitator of borderless business-making global payments simpler, faster, and more accessible.
