Havas Media Network India has secured the Media Agency on Record (AOR) mandate for Aakash Educational Services Limited (AESL) following a competitive multi-agency pitch. The mandate will be executed in collaboration with PivotRoots and Arena Media, both operating under the Havas Media Network ecosystem.
The partnership aims to deliver a unified, full-funnel media strategy focused on strengthening Aakash’s nationwide presence and accelerating its digital transformation. With education rapidly shifting toward digital discovery and decision-making, the mandate places strong emphasis on data-driven marketing, performance-led campaigns, and integrated communication.
Kanika Kumar Nijhawan, SVP – Marketing at Aakash, highlighted the brand’s long-term approach to both education and marketing, noting that sustained success requires structured, insight-led strategies. As Aakash expands across India, the move toward an integrated media framework is expected to help the brand connect more effectively with students and parents while reinforcing its leadership in the test-prep category.
From Havas’ side, CEO Mohit Joshi emphasised the role of scale and precision in delivering impact. By leveraging its Converged.AI platform alongside the combined strengths of Arena Media and PivotRoots, the network plans to build deeper engagement, drive conversions, and foster long-term brand loyalty.
PivotRoots’ Founder and CEO Shibu Shivanandan added that the collaboration will focus on creating seamless, data-backed consumer journeys. With a blend of analytics, performance marketing, and innovative media solutions, the partnership is designed to deliver measurable growth while enhancing Aakash’s digital footprint across the country.
