YAAP Digital Ltd has completed the acquisition of a 60.20% stake in Gozoop Online Private Limited, marking one of the largest deals in India’s independent digital agency ecosystem. The transaction, executed on March 30, 2026, values the overall deal at over ₹125 crore.
With this move, Gozoop officially becomes a subsidiary of YAAP Digital, strengthening YAAP’s position in the integrated digital services space. The acquisition was carried out through a Share Purchase Cum Shareholders’ Agreement (SPSHA), under which YAAP acquired 480 equity shares representing a majority stake in the company.
The total acquisition cost stands at ₹56.62 crore, structured across multiple components. This includes ₹36.96 crore in cash (already paid), ₹7.66 crore through a share swap (currently under process), and an additional ₹12 crore allocated towards Excess Net Working Capital (ENCW), which is scheduled to be paid by July 2026.
Strategically, the deal will be executed in three tranches over a span of three years, with YAAP Digital planning to acquire 100% ownership of Gozoop by the end of the final tranche. The share swap component remains subject to approval from YAAP Digital’s shareholders.
This acquisition highlights a growing consolidation trend in India’s digital agency landscape, as companies look to scale capabilities, integrate offerings, and strengthen market presence in an increasingly competitive and performance-driven ecosystem.
