Livguard has announced its partnership with Punjab Kings as the exclusive power partner for the 2026 season of the Indian Premier League, strengthening its presence on one of India’s biggest sporting stages. The collaboration is designed to enhance brand visibility while building deeper engagement with cricket fans across the country.
As part of the association, Livguard will feature prominently across Punjab Kings’ team assets, including jersey branding, alongside a mix of digital integrations and on-ground activations throughout the tournament. The partnership will also roll out player-led content, fan engagement initiatives, and match-linked campaigns aimed at creating high-impact consumer touchpoints during the IPL season.
Operating in the energy solutions space-spanning inverters, batteries, and solar products-Livguard is leveraging this platform to expand its reach and position itself as a future-ready brand in India’s evolving energy ecosystem.
Rakesh Malhotra, founder of SAR Group, highlighted the larger vision behind the collaboration, emphasising the growing importance of energy efficiency, resilience, and sustainability in modern India. He noted that IPL’s scale and emotional connect offer the perfect opportunity to bring conversations around intelligent and dependable energy solutions into the mainstream.
From the team’s perspective, Punjab Kings sees a strong alignment in values. CEO Satish Menon and CCO Saurabh Arora both underscored the synergy between Livguard’s focus on reliability and the team’s commitment to building a consistent and resilient environment.
The partnership reflects the IPL’s continued dominance as a high-impact marketing platform for brands seeking scale, visibility, and meaningful consumer engagement.
