PharmEasy has relaunched its ‘On-time or Free’ (OTOF) campaign during the ongoing cricket season, aiming to reinforce trust in its diagnostics services while addressing a key consumer concern-delays in sample collection.
The campaign, which went live on March 28 and will run until July, is being promoted across connected TV, mobile, and social media platforms to maximise reach. At its core, the OTOF promise assures users that if their sample is not collected within the scheduled time, they will receive up to ₹1,500 in credits in their PharmEasy wallet.
To further boost adoption, PharmEasy has introduced a ‘Buy 1 Get 1 Free’ offer on full-body health checkups, along with complimentary doctor consultations. This initiative encourages preventive healthcare by prompting users to book checkups not just for themselves but also for family members, aligning with the campaign’s message, “One Booking. Two Wins.”
As part of the rollout, the brand has released two digital films that highlight the convenience and reliability of its service, leveraging the high engagement period of the cricket season to connect with a wider audience.
Gaurav Verma, Chief Business Officer at PharmEasy (API Holdings), noted that uncertainty around sample collection timing remains a common pain point, especially for fasting patients. He emphasised that the OTOF promise is designed to make the experience more dependable and stress-free.
The campaign reflects PharmEasy’s continued focus on simplifying healthcare access while encouraging users to take a more proactive approach to their health.
