The EPIC Company has consolidated its television channels, digital platform, and content IPs under a unified ‘EPIC’ brand identity, marking a strategic step towards building a more cohesive and scalable content ecosystem. The move aims to simplify brand architecture while strengthening its presence across television, OTT, and films.

As part of the rebranding, several channels have been renamed to align with the EPIC identity. EPIC is now EPIC TV, Nazara becomes EPIC भारत, Filamchi transitions to EPIC भोजपुरी, Gubbare is rebranded as EPIC Kids, and ShowBox becomes EPIC Music. Ishara will continue under the name EPIC परिवार. The company has also refreshed its digital platform, EPICON, as part of this transition.

This consolidation brings all offerings under a single, recognisable umbrella, enabling a more integrated approach to content creation, distribution, and audience engagement. It reflects the company’s focus on delivering a seamless and intuitive experience for viewers while enhancing clarity for partners and stakeholders.

The development follows the launch of EPIC Studio, the company’s production arm that combines Juggernaut Productions and MovieVerse Studio. This integration strengthens EPIC’s capabilities across films, OTT, and television, positioning it for expansion in long-form storytelling and content production.

Aditya Pittie, Managing Director of The EPIC Company, noted that as the business scales, a unified identity becomes essential to streamline operations and build stronger partnerships. He emphasised that the EPIC brand is envisioned as a storytelling universe that supports creators and delivers consistent, high-quality content.

The move signals EPIC’s ambition to evolve into a future-ready, multi-platform content powerhouse.