Mumbai-based PR and marketing agency Glad U Came has secured the PR mandate for Alpino, following a competitive multi-agency pitch. As part of the partnership, the agency will lead strategic planning and execution of integrated PR and influencer marketing campaigns across digital platforms.
The collaboration aims to strengthen Alpino’s positioning as a go-to brand for fitness enthusiasts and health-conscious consumers. With a focus on building awareness, engagement, and long-term brand recall, Glad U Came will work on crafting a relatable and impactful brand narrative that resonates with today’s evolving audience.
This partnership comes at a time when consumer preferences are rapidly shifting towards healthier and more mindful eating habits. Alpino, known for its clean-label and protein-rich offerings, has built a strong presence in the nutrition space with products ranging from peanut butter to functional snacks. The brand continues to focus on making healthy eating accessible, convenient, and appealing for modern consumers.
Through this mandate, Glad U Came will leverage its expertise in media relations, storytelling, and digital influence to amplify Alpino’s reach and visibility. The strategy will combine traditional PR with influencer-led communication to create a well-rounded, digitally driven brand presence.
Overall, the association reflects a shared vision of promoting healthier lifestyles while positioning Alpino as a leading player in India’s growing nutrition and wellness market.
