Alstone has announced its partnership with Punjab Kings as the Official Cladding Partner for India’s premier T20 league 2026. This marks the brand’s third association with the country’s biggest cricketing platform, reinforcing its strategy of leveraging sports as a high-impact marketing channel.
The collaboration brings together Alstone’s progressive brand vision and Punjab Kings’ energetic, youth-driven identity. Through this partnership, Alstone aims to expand its reach with integrated marketing initiatives, on-ground activations, and digital campaigns that connect with both channel partners and end consumers.
Commenting on the association, Sumit Gupta, Managing Director of Alstone, highlighted that cricket offers unmatched scale and cultural relevance. He emphasised that the partnership is not just about visibility, but about building long-term connections with stakeholders across India. The alignment with Punjab Kings, known for their passion and consistency, reflects Alstone’s own values of innovation, performance, and reliability.
From the team’s side, Saurabh Arora, Chief Commercial Officer at Punjab Kings, welcomed the association, noting that partnerships with growing brands like Alstone help create stronger fan engagement and meaningful collaborations throughout the season.
With over two decades of experience, Alstone has built a diverse portfolio of cladding solutions, including FRCP, HPL, aluminum honeycomb panels, metal louvers, and zinc composite panels in collaboration with VMZINC.
By tapping into cricket’s massive fanbase, Alstone aims to boost brand recall, strengthen market presence, and accelerate its expansion across India.
