BULLET microdrama and ZEE5 have introduced ‘Mom Talks, Maa Ki Baat – Maa Ke Jazbaat’, a new parenting-focused content IP hosted by Parineeti Chopra. The nine-episode series marks a strategic push into relatable, experience-led parenting content within the digital ecosystem.
The show features celebrity parents like Imran Khan, Neha Dhupia, Vikrant Massey and Gauahar Khan alongside Zaid Darbar, sharing real-life parenting stories, challenges, and insights. The format aims to bridge the gap between expert advice and everyday parenting experiences, creating a more credible and emotionally resonant content space.
From a brand perspective, the series is deeply integrated with partners like Johnson’s Baby (presenting sponsor), GSK and Aveeno Baby (co-presenting sponsors), along with Mini Klub, Titan Eye+ and Cordelia Cruises as supporting partners. This layered integration highlights how branded content is evolving-from interruption to participation within storytelling.
The series reflects a broader shift toward niche, community-driven content formats where authenticity and utility drive engagement. By combining celebrity narratives, expert inputs, and brand-backed storytelling, Mom Talks positions itself as a trusted, one-stop destination for modern parents.
Streaming began on April 4, 2026, on ZEE5’s AVOD platform, with new episodes dropping every Friday and Saturday. The show is also available on the BULLET microdrama app, expanding its reach across platforms.
