Lotus Herbals has rolled out a high-impact campaign for its Safe Sun Hydro Activated Sunscreen SPF 50+ PA+++, positioning it as a next-generation solution in sun protection. Featuring Harnaaz Sandhu, the campaign spans OTT platforms, social media, out-of-home placements, influencer collaborations, and retail activations-targeting young, active urban consumers.
Video Link: https://www.instagram.com/reel/DWylnVAkoVE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
At the heart of the product is its patent-pending Hydrosome Technology, designed to activate upon contact with moisture such as sweat or water. This innovation addresses a key consumer concern-declining sunscreen performance during prolonged outdoor exposure. With a claim of up to 10-hour water resistance, the sunscreen positions itself as a reliable, long-lasting solution for on-the-go lifestyles.
The formulation combines advanced UV filters like BEMT with Edelweiss Flower Extract, offering both protection and skincare benefits. The campaign narrative focuses on real-life scenarios, highlighting issues like uneven application and fading coverage, and presents the product as an adaptive solution that performs when consumers need it most.
The campaign is being distributed across platforms such as ZEE5 and JioStar CTV, along with Instagram, YouTube, and television integrations including Zee Bangla’s Sa Re Ga Ma Pa, ensuring strong multi-platform visibility.
By blending innovation, functionality, and influencer-led storytelling, Lotus Herbals is repositioning sunscreen as more than just a skincare step-transforming it into a performance-driven essential tailored for modern, active consumers.
