The Telecom Regulatory Authority of India (TRAI) has released a consultation paper aimed at establishing a regulatory framework for Free Ad-Supported Streaming Television (FAST) services, signalling a step towards formalising app-based television distribution in India. The move introduces a broader category termed Application-based Linear Television Distribution (ALTD), which includes FAST platforms delivering scheduled TV channels over the internet through apps on smart TVs, mobile devices, and web browsers.
TRAI noted that while these services closely resemble traditional broadcasting in format, they currently operate outside existing regulatory structures. This has created gaps in areas such as licensing, content accountability, and consumer protection. The consultation seeks to address whether ALTD platforms should be brought under an authorisation regime similar to cable, DTH, and IPTV operators.
The paper also examines the roles and responsibilities of stakeholders within the ecosystem, including platform operators, broadcasters, content aggregators, and device manufacturers. Key areas under review include content regulation, pricing parity, audience measurement, and compliance with programme and advertising codes.
A significant concern highlighted is the availability of pay TV channels for free on FAST platforms, raising questions around fairness and regulatory consistency. TRAI has also pointed to the rapid growth of the segment, with revenues expected to rise from $63.7 million in 2023 to over $104 million by 2027.
Following a reference from the Ministry of Information and Broadcasting, TRAI has invited stakeholder comments until May 4, with counter-comments due by May 18, as it works towards a balanced and future-ready framework.
